When you own a commercial store, it’s important to do all you can to stay competitive in your market with other stores. Retail is ever-changing, and as a brick-and-mortar store, you have unique control over your customers’ experiences within your doors. When you are updating your commercial storefront, you have the perfect opportunity to build your brand and maximize your ROI, all the while making sure to attract new customers and keep your current ones wanting to come back.
At Ascension General Contractors, we know there is a lot to think about when updating your storefront. It may seem like a big task to undertake, but luckily we’ve put together some things you should do when you’re planning on updating your storefront.
Find Your Reason
Before you make any updates to your commercial storefront, you should sit down and determine what is and what isn’t going to be necessary when you are making changes to your current space. Starting with a detailed plan helps give you the big picture and can help to eliminate any delays or costs that you weren’t expecting. Whether it is minor updates like a fresh coat of paint or updated lighting or a larger renovation such as changing the floor plan to make more space, writing out your goals can help you determine the right updates to make for your store.
Plan Your Design
The design step of updating your commercial storefront may seem overwhelming, but it can also be very exciting to see your vision come to life. From updating your storefront windows to rebuilding the layout of your store, the drawing board is yours. Research and reach out to contractors to discuss your plans so you can find the one right for your project. Remember that your employees can help give input on your design with their experience working in your store. Your customer can also give you a lot of insight and you’ll want to design with them in mind. Think about how you can make their experience better with things such as optimizing the flow of traffic and layout of your store, as well as the colors and fixtures to match the style your ideal client would enjoy. Install lighting to highlight and draw attention to your products and make choices that reflect and stay consistent with your overall brand.
Think About Your Business & Customers
Another key part of the planning process is thinking about how the updates will affect your business. With maximizing your ROI in mind, you’ll want to be realistic about what updates make the most sense. A remodeling job that is done right should increase your sales and attract and maintain customers. Additionally, during the time you are making updates, you’ll need to adjust to avoid losing sales and customers. Remaining open during the updates can actually be great for increasing excitement within your clientele as they see the project unfold. But you’ll want to do your best to minimize the disruption, so be sure to communicate clearly with customers and employees and break the project into stages.
At Ascension General Contractors, we are here to help you make your plans for your commercial storefront come to life. We are full-service repair specialists, and proud to serve the Nashville business community as general contractors.