If you are a store owner, you shouldn’t be surprised to know that although online shopping is certainly growing, the majority of sales still occur in physical stores. So when it comes to keeping your storefront in tip-top shape for shoppers, a remodeling project is a good place to invest.
At Ascension General Contractors, we have a few thoughts to help you decide where to focus your remodeling efforts when you are remodeling your storefront.
As with any remodeling project, a detailed plan is key. Being very specific with the desired layout of your store will help ensure that everything you’ve envisioned can come to life, or at the very least, that any items that may not be able to be completed are known on the frontend of the project. Specific to a storefront, customers should have a clear path laid out for them so they can easily move throughout the store to view all of your products.
When a customer walks into your store, they will decide very quickly if your store has the type of items that are valuable to them, so attracting the entrance of your store should be a priority. Don’t underestimate the impact your window displays can make. Get creative with your window display design to show your best seller and most popular items at the front of your store and attract the attention right away of any passerby.
When it comes to the walls of your store, there are a few different things to think about. The first being to remove any walls that might be cluttering your space. Shoppers will rarely see all of the products in your store, so you’ll want to make it as easy as possible for them to find what they are looking for, avoiding any unnecessary obstacles. The second thing to remember is that a fresh coat of paint can make a huge difference. Neutral colors will help products stand out better, but adding an accent wall can allow you to get creative and highlight featured products.
Lighting enhances the environment of your store and should be used to help improve the customer experience as well. Try adding display lighting and backlights to bring attention to certain products. And remember, It’s as important to choose the correct color of lighting as it is the type of light. Lighting should always match the overall tone of your store.
Ascension General Contractors is here to help you make all your store renovations happen. We are full-service repair specialists, and proud to serve the Nashville business community as general contractors.