How Do I Create A Visually Captivating Storefront?

Your storefront tells the story of your business before anyone sets foot inside. If that isn’t the case with your current storefront, it may be time to explore design concepts to create a visually captivating storefront. Are you ready to remodel?

Renovating your retail store is exciting and rewarding, and while remodeling your store can be a significant investment, the difference it makes for customers and employees can be well worth it. 

Keep reading to learn about a few things you should consider first when planning your storefront remodel. 

How Do I Get Started On My Storefront Remodeling Project?

In getting started on remodeling your storefront, consider the following:

  • What and how you renovate your store will largely depend on your budget. When budgeting, include an extra cushion of 15% to account for any unforeseen costs. 
  • Your windows and exterior are the first elements to make an impression on prospective clients. Customers only take a few seconds to judge your store’s appearance when they enter, so it is essential to give the best possible impression and keep traffic flowing. 
  • When planning a larger renovation, consult a commercial contractor who can safely guide you through your project. When hiring a contractor, look for one with an outstanding reputation, proper licensing, and insurance. A good contractor will be qualified to ensure that your renovations are completed in line with safety regulations and standards.

What Visually Pleasing Elements Should My Storefront Include?

Here are just a few of the elements you’ll want for your storefront:

  • Indirect lighting welcomes customers and enhances the enjoyment of the nighttime environment. Floodlights and other security lighting should be hidden or shielded to avoid glare. Decorative fixtures like sconces and façade uplighting accent the storefront and enhance architectural details. Storefront displays should be well-lit and stay on past store closing.
  • Strive for the look of custom art in signage rather than conventional acrylic and plastic-faced, internally lit signs. Signage should be graphically oriented or three-dimensional.
  • Sidewalk merchandise displays and planting boxes can be attractive additions to your exterior. Trees and plantings provide an additional opportunity to individualize a store and enhance the visual organization of the public sidewalk. The cleanliness of everything from storefront windows to the sidewalk is critical to a store’s success.

For more recommendations, Ascension General Contractors is here to help you create a visually captivating storefront. 

Our team is experienced, dependable, licensed, insured, and fully bonded! We’ve been serving Nashville home and business owners for over ten years. 

Call us about your Nashville business storefront renovation today at (615) 750 2345. We look forward to earning your business! 

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